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- Products - Learn how Sirma's products ensure ultimate digital transformation through technology, providing robust products features and excellent customer experiences
- Products / Melinda - AI-powered chatbot that uses Artificial Intelligence, Machine Learning, and Natural Language Processing (NLP) to understand user’s preferences and remember the context of a conversation with customers.
- Company / About Sirma - Sirma is one of the largest privately-owned Bulgarian IT groups, founded in 1992. We create custom software solutions and services for a wide range of industries.
- Success Stories - Read Sirma's case studies and use cases, which present our software technologies, their industrial applications, and the benefits they offer to business.
- Success Stories / Gain Competitive Edge with Conversational AI - Conversational AI serves as a multipurpose sales and customer support bot that performs various functions. It acts as an intelligent sales and customer service assistant by automated proactive interaction with the customers in a natural way.
- Success Stories / Notos Bulgaria | Unified Commerce Platform - CIM platform offers tools for data collection, analysis of consumer behaviour, provides recommendations and forecasts to increase online sales and communications with customers.
- Success Stories / Raiffeisenbank Viber Chatbot - Raiffeisenbank launches a chatbot in Viber for useful content, financial advice, news about its products and services, promotions, events, and initiatives.
- Success Stories / EVA chatbot for PostBank - Sirma has developed the first bank credit chatbot in Bulgaria - EVA (Electronic Virtual Assistant), which responds to customers in the popular Facebook Messenger application.
- Insights and Webinars -
- Insights and Webinars / IT Outsourcing | 2024 - Explore emerging roles, trending technologies, and the influence of Eastern Europe in the dynamic field of IT outsourcing. Stay ahead by understanding these key trends shaping the IT landscape in 2024.
- Insights and Webinars / Technology Trends 2024 - Key trends in 2024 - from generative AI to sustainable tech. How organizations must address challenges to stay ahead.
- Insights and Webinars / Virtual Assistants - AI virtual agents improve customer service and efficiency and reduce costs. Provide a consistent, convenient and responsive UX, ultimately leading to increased customer satisfaction and better operational performance.
- Insights and Webinars / The AI Bank of Tomorrow - Sirma has a deep understanding of AI and the financial domain and creates bespoke solutions that seamlessly integrate into existing banking systems.
- Insights and Webinars / RPA and ML: the New Arms Under Your Belt - RPA and ML can transform a wide range of industries, enabling organisations to achieve their goals faster, more accurately and efficiently.
- Insights and Webinars / Automating Business Decisions with AI - The utilisation of Artificial Intelligence helps banks detect fraud, evaluate risk, customise marketing strategies and streamline supply chain operations.
- Insights and Webinars / Simplifying the Customer Journey - A customer journey is a sequence of connected experiences that customers go through to obtain particular services or products. It is vital to be simple, fast and frictionless.
- Insights and Webinars / Money 2020 Event | 2023 Edition -
- Insights and Webinars / Embracing the Future Technologies Today to Find Success Tomorrow -
- Insights and Webinars / Mastering the Art of Disciplined Innovation -
- Insights and Webinars / AI in Banking - AI-empowered features help banks create personalized offers and address the evolving needs of their customers in the different stages of the human life cycle.
- Insights and Webinars / Artificial Intelligence and Fintech - Digital banking solutions that use Artificial Intelligence and Machine Learning to manage data in order to predict users’ needs and offer personalized products.
- Insights and Webinars / Innovations in Financial Services - Sirma's team consists of highly qualified domain experts, business analysts, and software developers that help banks undertake their successful digital transformation.
- Insights and Webinars / Conversational AI Chatbot Applications in Banking - Conversational AI helps financial providers connect with their clients and prospects through advanced machine learning technology, automating routine activities and responding to questions 24/7.
- Insights and Webinars / Conversational AI Chatbots - Melinda is a conversational AI chatbot that interacts with people and understands in context what an individual is asking, creating a human-like experience.
- Insights and Webinars / Technology partnership - Choose the right technology partner for your next IT project. Sirma offers managed IT services and the capability of developing custom software and implementing Conversational AI solutions at a scale.
- Insights and Webinars / Melinda - The conversational AI bot Melinda uses machine learning, natural language processing and understanding. This allows Melinda to interact with bank clients, to analyze and understand the context of the conversation it is part of.
- Insights and Webinars / 10 Steps in building an AI chatbot - Melinda is an intelligent customer service platform that incorporates a new generation, intelligent bot. It can understand individual intentions using natural speech patterns instead of specific search keywords.
- Insights and Webinars / Give your Bank a Competitive Edge with Intelligent Chatbot - Use Case for Banks and Fintechs - Customers expect innovative digital banking that is available across channels and tailored to their immediate needs.
- Insights and Webinars / AI Applications Banks Must Have - Melinda is an intelligent bot of a new generation, which understands human intentions and the conversation is closer to natural speech. There is no need for customers to use specific terms in their queries.
- Insights and Webinars / Digital Wallet - Up2Pay uses the available Open banking processes to carry out account to account payment transactions initiated by a merchant and authorized by a payment service user.
- Insights and Webinars / Video banking - Video banking is similar to branch-like collaboration where transactions, operations, authentication, and identification procedures are executed, documents as photo ID exchanged, and electronic signatures captured.
- Newsroom - Stay up to date with the latest press releases, news, events and financial announcements.
- Newsroom / Sirma Strategy 2024 - Tsvetan Alexiev, CEO of Sirma Group, highlights the strategic goals for 2024 as consolidating IT talents, achieving regional growth and expanding the distributors and partners network.
- Newsroom / Sirma Group Holding acquired 55% of TBI Info - Sirma Group Holding JSC acquires 55% of TBI Info AD. The company specializes in the development and implementation of software solutions for business management, cloud systems, and integrated mobile applications.
- Newsroom / Melinda | Money 20/20 Amsterdam - Melinda is a new generation of Conversational AI, specially designed for the banking sector, which uses machine learning, natural language processing and understanding (NLU and NLP) technologies.
- Newsroom / The spring is here with two wins for Melinda - Melinda is an intelligent chatbot, specially designed for financial institutions. Its main usage is for organizations that want to offer immediate support services, Robo advising, automatic tools for cross and up-selling, and customer loyalty.
- Newsroom / Sirma Business Consulting | AmCham Bulgaria - Sirma BC provides the full range of software products and services which the financial institutions need - core banking software, custom software solutions for all primary operations, and comprehensive IT consultancy.
- Newsroom / Unified commerce for digital transformation in Retail - The platform enables collection and analysis of information about unified commerce and customer behaviours. It provides analytical and communication tools for increasing revenue, building in-depth and more productive relationships.
- Newsroom / Sirma and Madara Invest partnership - Madara Invest provides a fintech solution, which will bridge the gap between traditional banking and other financial services, and the revolutionary fintech ecosystem.
- Newsroom / Chatbot Welcomes Sirma's Website Visitors - Sirma’s chatbot is specifically designed to help the website visitors, providing them with the most important corporate information about Sirma Group.
- Newsroom / Credit Chatbot for Postbank - The new chatbot EVA is an innovative financial solution that offers more accessible services for bank customers who prefer this channel of communication.